Convertible Laptop Case and patented MRoller Receive Product Innovation Award

FOR IMMEDIATE RELEASE....March 21, 2005.
Award recognizes the benefit of 2-cases-in-1: wheels when you want them, a lightweight briefcase when you don't

NORWALK, CONNECTICUT -- On the heels of their debut, the new MVision Convertible Case and companion product, MRoller^TM, received a 2005 Product Innovation Award at last week's Travel Goods Show, sponsored by the Travel Goods Association, in Orlando, Florida. The patent-pending MRoller is a sleek, ultra-portable 1.8 pound roller attachment that unfolds like an umbrella, telescopes and attaches to any MVision Convertible Case in seconds, turning it into a rolling case on demand.

Why a Convertible Case? A convertible case is more convenient and ergonomic for anyone traveling with a notebook computer -- commuters, globe-trotters, or students. "There are times when you want wheels and times when you don't." explains Dale Hollingsworth, case designer and President. " A standard roller presents a number of hassles: it adds extra weight and it's cumbersome when handling stairs and taxi cabs. It's not as professional when you're entering a client meeting. But there are times when wheels are useful: whenever the distance is long and you're loaded down with 15 pounds of glossy catalogs or accessories. And if you're rushing to catch a plane or train, then wheels are essential. Our new dynamic duo - a convertible case paired with the MRoller - gives you the best of both worlds: a professional briefcase and a roller."

How does it work? The MRoller can be attached or detached from the case in a matter of seconds. It unfolds in a single motion, similar to an umbrella, revealing a sturdy platform that can hold up to 50 pounds. The MRoller slips through the rear sleeve and slides onto a clip built into the back of every MVision Convertible Case. Since the MRoller only weighs 1.8 pounds, the combined weight of an MVision convertible case and the MRoller is less than a standard rolling case.

Innovative features address mobility and security. MVision Convertible Cases come in a range of sizes and styles, including a professional-style backpack. New design features include:

• Gemini^TM handle: two handles with embedded (computer-safe) magnets that make them stay together, which eliminates constant reaching for both halves.
• QuickDraw Pocket: select models feature a new patent-pending QuickDraw^TM pocket for cell phone/PDA/digital camera or MP3 player, based on a unique hinge that snaps open and shut at a touch.
• An Airport Security Pocket is a convenient front-of-the-case pocket for coins, keys, and other alarm-triggering items.

"We wanted to provide truly 'instant access' on our cases. You don't have to set your case down, unzip and search through pockets for items. It's all at your fingertips." explains Hollingsworth. Most models come with state-of-the-art air cushion protection for a notebook computer and all the new cases are designed to meet current carry-on requirements. The MRoller roller attachment is nor designed to, and is not warranted, to survive as checked baggage.

Price and Availability: MVision Convertible Cases and MRoller are available at select luggage stores nationwide and online at EZM.com at suggested retail prices of $49.00 for the MRoller and $70.00 to $425.00 for cases.

Images and captions
Download High-Resolution Images.

About EZM. EZM's mission is to develop and market the best products and services for mobile professionals. Committed to outstanding customer service, EZM offers lifetime warranties on all cases and excellent after-sales support. Founded by veterans of the mobile computing industry, EZM is based in Norwalk, Connecticut. MVision cases and features can be explored on the web site at www.ezm.com.

MRoller, QuickDraw, and Gemini are trademarks of EZM Incorporated.

CONTACT:
Ellen Cramer
EZM Incorporated LLC
PHONE (203) 899-8406
FAX 203.899.8419
EMAIL: ellenc@ezm.com
WEB: www.EZM.com
High-Res Images